Clifton, NJ- Barry Cohen, principal of AdLab Media Communications, and author of the book entitled TEN WAYS TO SCREW UP AN AD CAMPAIGN, has been profiled in several national magazines since the book's Sept, 2001 release. TEN WAYS was featured pre-publication in the September, 2000 issue of ENTREPRENEUR magazine under the headline "Ad Camapign Screw'Ups",in Gwen Moran's "Marketing Smarts" column.
More recently, in the February 11 issue of "Radio Business Report", TEN WAYS TO SCREW UP AN AD CAMAPIGN was reviewed., immediately following the author's workshop at the RAB's annual sales conference. In March of 2002, "Radio Ink" magazine carried a fullpage excerpt from the book, in its "Sales Ink" column. Cohen appeared during the same month on News 12/NJ TV's morning show for a live interview with hosts Tony Caputo and Mizar Tirdiu. The May 3, 2002 issue of "Radio and Records" carried a one-third of a page review of TEN WAYS TO SCREW UP AN AD CAMPAIGN.
What does the author say to all of this press? "We're not done yet." Cohen won't rest until the "Wall Street Journal" picks up the story of his iconoclastic book. TEN WAYS counsels smaller businesses on how to out-advertise the competition--even when they can't outspend them--covering topics including: how to hire advertising counsel, how to write ad copy that sells, how to create promotions that drive traffic, how to properly measure advertising results--even how to stay on the right side of advertising law.
TEN WAYS is available through all major online booksellers: Amazon.com, Barnes & Noble's bn.com, Books-a-Million's bamm.com, Borders.com, Walmart.com, etc. The book carries endorsements from Business Week magazine, Entrepreneur magazine, the WOR Radio Network & WCBS Newsradio/New York.