We go beyond the
simple press release with out-of-the-box ideas to raise your company’s
awareness, profile and credibility. AdLab has arranged press coverage
for new product introductions, author interviews and reviews, as well
as special events. In today’s environment, “publish or perish” applies
to business leaders as well as academicians. AdLab can help you achieve
expert status and accelerate the process of becoming a thought leader
in your industry. We can create and promote your whole product
line—books, audio CD sets, DVD’s, white papers, teleseminars, webinars
and live speaking engagements.
AdLab Public Relations Successes:
--Trade & popular press coverage for acquisition announcement by bond broker
JB Hanauer (single assignment)
--Trade press coverage in four magazines for weight loss product introduction
by nutritional supplement manufacturer D&E Pharmaceuticals (single
assignment)
--Live radio interview on Canadian morning show for psychotherapist, plus
(Bergen) “Record” column interview during first month of engagement
--Placed author on News 12/NJ-TV interview during first month of engagement
--Numerous national trade & professional journal write-ups, plus several major
market radio interviews for author (Entrepreneur, Radio Business Report,
StartupJournal.com, Radio Ink, Radio & Records, Pollstar, AdLawbyRequest,
“The (Bergen) Record”, “The Miami Herald”, New Jersey Business, “Secured
Debt Report,” etc.
News-12/NJ-TV, WBBR-AM/NY, KYW-AM/Philadelphia, WJR-AM/Detroit, KCCO-AM/Minneapolis & WFMP-FM/St Paul
--Front page article in “Morristown Daily Record”, column in New Jersey Business, articles on NJ.com and in local weeklies, plus interview on RNN-TV (Regional News Network) for author of novel, I Pledge Allegiance
--Regional newspaper and magazine coverage for franchised school in financial community; Detroit, MI; Charlotte, NC; etc.
--On-line + national trade magazine coverage for training company
PR Account Team Managers
Barry Cohen - PR practitioner for 40 years, with contact base in newspapers, magazines and radio. Out-of-the-box, attention-getting idea generator. Published author, books and articles; editor of several books.
Don Dzikowski - 18 Years of journalism with emphasis on financial community. Most recently on staff of “Distressed Debt Report”, tracking mergers and acquisitions community.
Several experienced free-lancers supplement the account team managers, on an as-needed basis, each with a different specialty.
AdLab Public Relations Successes:
--Trade & popular press coverage for acquisition announcement by bond broker
JB Hanauer (single assignment)
--Trade press coverage in four magazines for weight loss product introduction
by nutritional supplement manufacturer D&E Pharmaceuticals (single
assignment)
--Live radio interview on Canadian morning show for psychotherapist, plus
(Bergen) “Record” column interview during first month of engagement
--Placed author on News 12/NJ-TV interview during first month of engagement
--Numerous national trade & professional journal write-ups, plus several major
market radio interviews for author (Entrepreneur, Radio Business Report,
StartupJournal.com, Radio Ink, Radio & Records, Pollstar, AdLawbyRequest,
“The (Bergen) Record”, “The Miami Herald”, New Jersey Business, “Secured
Debt Report,” etc.
News-12/NJ-TV, WBBR-AM/NY, KYW-AM/Philadelphia, WJR-AM/Detroit, KCCO-AM/Minneapolis & WFMP-FM/St Paul
--Front page article in “Morristown Daily Record”, column in New Jersey Business, articles on NJ.com and in local weeklies, plus interview on RNN-TV (Regional News Network) for author of novel, I Pledge Allegiance
--Regional newspaper and magazine coverage for franchised school in financial community; Detroit, MI; Charlotte, NC; etc.
--On-line + national trade magazine coverage for training company
PR Account Team Managers
Barry Cohen - PR practitioner for 40 years, with contact base in newspapers, magazines and radio. Out-of-the-box, attention-getting idea generator. Published author, books and articles; editor of several books.
Don Dzikowski - 18 Years of journalism with emphasis on financial community. Most recently on staff of “Distressed Debt Report”, tracking mergers and acquisitions community.
Several experienced free-lancers supplement the account team managers, on an as-needed basis, each with a different specialty.
