Clifton, NJ- Barry Cohen, Managing Member of Adlab Media,has just been tapped to speak at the Radio Advertising Bureau's (RAB) annual conference in Orlando, on Saturday, February 9, 2002. The RAB is a trade organization representing most of the nation's commercally licensed radio stations. The announcement came on the heels of Cohen's signing a book distribution agreement with the RAB just over a week ago.

Only three weeks ago, Cohen's book, entitled TEN WAYS TO SCREW UP AN AD CAMPAIGN, was released by 1st Books Library. The book is a guide for smaller businesses, with advice on how to advertise more successfully. It carries endorsements from Ray Hoffman of Business Week magazine, Rieva Lesonsky of Entrepreneur magazine, Ken & Daria Dolan of the WOR Radio Network and Joe Connolly, of WCBS News Radio, New York.

The 272 page paperback is available on, (Barnes & Noble), & the RAB's "RAB Store" (

Browse all articles
Startup Smarts Book Excerpted in Legal Zoom Newsletter
AdLab Principal Barry Cohen's Second Book Featured
Startup Smarts Now in Financial Advisor Magazine's On-Line BookStore
AdLab Principal Consummates Deal with Publisher
AdLab's Barry Cohen Co-Authors Startup Smarts
Most complete guide for new business startups
AdLab's Cohen Invited to Join
Prestigious Round Table Group